the story

BY BROOKE ULRICH KIRCHOFF

Since I was young, fashion has always been the language I understood best. At sixteen, I stepped into the world of style and artistry — as a licensed cosmetologist, model, stylist, and lifestyle consultant. Each role taught me something new, but none allowed me to fully express the creative vision I carried within me.

Swimwear became that outlet.

What started as sketches and self-taught pattern making quickly grew into something more meaningful. After spending time living by the Mediterranean Sea, I found myself inspired not only by the effortless style of the coastal towns, but by the freedom, confidence, and understated elegance woven into everyday life there. It was during that season of sun, simplicity, and clarity that The Lido was born — named after the iconic seaside lidos that sparked my earliest concepts.

Bringing the brand to life was anything but effortless.
I learned everything from the ground up — design, sewing, pattern drafting, production, and the business behind it all. Hours of research turned into nights teaching myself how to sew my first suit. Sketches became prototypes. Rejections became resilience. And eventually, that persistence led to my first full collection and a proud moment: The W Hotel in Austin became one of the first to carry The Lido, followed by a selection of small boutiques.

For years, the brand grew organically — fueled by women who valued timeless silhouettes, sensual yet refined cuts, and fabrics chosen for longevity and feel. Customers returned not for trends, but for the quality, comfort, and confidence they felt in their suits.

Then the world paused.
Production halted, supply chains froze, and like many independent designers, I had to wait, reflect, and gather new inspiration.

Now, The Lido returns — evolved, refined, and rooted in quiet sophistication.
A brand shaped by experience, elevated taste, and a belief that swimwear should make a woman feel effortlessly beautiful… without trying too hard.

Each piece is designed to be classy, subtly sexy, and timeless — with fabrics chosen for their smooth hand, durability, and ability to flatter. The silhouettes are intentionally minimal yet striking, reflecting the understated confidence of women who appreciate quality without needing to announce it.

As the brand continues to evolve, I’m exploring thoughtful ways to repurpose materials, introduce limited-edition drops, and eventually bring in small-batch, artisan-made elements aligned with global craftsmanship.

Thank you for being part of this next chapter.
I hope you feel as inspired wearing your suit as I felt while creating it.

xoxo,
Brooke